But within this norm, the reality is that the industry has always had its own times both for the development of a novelty and for its mass marketing. As a “recent” example, the case of a material as popular today as PET, formulated in the early 1940s that, however, did not reach the shelves until the late 70s achieving real fame in the 90s. This patient scheme has been broken in the present times due to a series of social, economic and productive changes that are going to force the packaging industry to transform itself in a totally radical way in the comparatively short span of ten years.
This is the window that both its clients and international institutions have defined to give a complete turn to this industry. From the European Union, which in pursuit of the production model of the Circular Economy seeks that by 2030 all packaging is recyclable or reusable; to the UN, which through the Sustainable Development Goals, to be implemented also in that year, promotes changes that implicitly affect this world as well. In the case of heavy-duty operators, times are narrower.